Monday, August 20, 2007

Online Orders and Arrival of the Negroni Violin

I was only gone for two days of business when I returned Monday morning to see a lengthy list of Amazon orders that had piled up. We'll take any increase in online sales but lately the processing of the order has become a chore.

The first time we did this online processing routine, we were excited by something as small as a cake of rosin in a day. It was a HUGE deal for us:) Now however, the routine has become somewhat of a chore. The procedure is as follows: check Amazon Seller Central, print out all orders, invoice the customer's orders and print them out as well, package, stick on address labels, weigh, slap on some postage, and repeat all previous steps.

The repetitive nature has forced us to come up with an efficient assembly line system. Still, I managed to fall behind on databasing of last week's batch of Amazon orders. Case in point, those Glaesel Practice Mutes.

These rubber mutes mount on top of the bridge and deaden the sound of whatever instrument is being played. There are plenty of rubber mutes out there in the Tourte or round shapes, ebony or metal materials, yet we can't go a day without selling one. We always have trouble keeping them in stock.

[Glaesal Ultra Practice Mute]

On the brick and mortar side of things, two new wonderful instruments were received in our shop. I'll only have time to blog about one instrument in this post. First, a violin by a Cremonese maker Massimo Negroni. His violins are in the tradition of the great Italian makers such as Stradivarius or Guarnerius.
[Negroni 2006, front]

If you haven't heard of who he is, check out his teaching bio on his webpage. Not only is he a violin maker but he is man of authority and credentials in the violin world. He founded the ALI (Associazione Liutai Italiani) and the Consorzio Liutai e Archettai "A. Stradivari" in Cremona.


Not only is he a maker but a restorationer, conservator, and a teacher. I found this part to be the most interesting in his curriculum, as he is the head of a radiography team at A.Stradivari"International Institute of Violin Making (I.P.I.A.L.L.). The school takes a very scientific approach to violin making as they examine the wood grains of violin tops with x-rays and conduct acoustic experiments on instruments.

I'll try to post on the other violin, another Cremonese maker by the name of, Angelo Sperzaga.

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