Friday, May 2, 2008

NS Design: Arrival of the new Ned Steinberger Electric Cello

The long awaited electric instruments finally arrived at the store: A 5 stringed electric violin and a 4 stringed electric cello. We haven't had a whole lot of success selling electric violins in the past (i.e., Ted Brewer Violins) but that may change with our new addition of Ned Steinberger instruments.

Bask in the glow of the CR4 Ned Steinberger Electric Cello.

We first stopped by our local electronics store Rainbow Music to get ourselves an SWR California Blonde amp. We got the amp system hooked up and Alex had to rock out on his new toy!

Alex was impressed (stick to the violin though, Alex). When I first held it to play, I was anticipating a massive bulky feel and visual confusion where the body of a traditional cello would rest on me. Instead, I was pleasantly surprised at how light the instrument felt. The cello was carved from beautiful Croatian maple and had a very light head stock. The cognitive dissonance wasn't an issue, thanks to a small metal pin placed in the upper back of the instrument. This helped simulate the division between a neck and body.

Whenever a new instrument comes into the shop, I have to document it with a paper trail and a personal photo shoot downstairs. NS Design actually had their own photos for many of the instruments. However, I had Matt stand in as a model to show how the gig bags worked. Matt wasn't too fond of his back side.

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